In the right hands, technologies like Google Analytics can do great things, but unfortunately not every organization is able to hire resources to dedicate to web analytics. What’s more, there are thousands of talented individuals out there who would love to work in this field but don’t have the hands-on experience required to get their first web analytics job.
Two years ago Web Analytics Demystified looked at this problem from both angles and decided to create a solution – The Analysis Exchange. The Analysis Exchange pairs a non-profit organization with pair of web analysts — one a student wanting the experience and the other a mentor with years of direct work in the field. The trio work together to have the student learn to use Google Analytics to “tell a story” with the data about how the non-profit can better meet their business goals.
via Google Analytics Blog: A new initiative connects analysts with non-profits.
Google Analytics Blog: A new initiative connects analysts with non-profits
In the right hands, technologies like Google Analytics can do great things, but unfortunately not every organization is able to hire resources to dedicate to web analytics. What’s more, there are thousands of talented individuals out there who would love to work in this field but don’t have the hands-on experience required to get their first web analytics job.
Two years ago Web Analytics Demystified looked at this problem from both angles and decided to create a solution – The Analysis Exchange. The Analysis Exchange pairs a non-profit organization with pair of web analysts — one a student wanting the experience and the other a mentor with years of direct work in the field. The trio work together to have the student learn to use Google Analytics to “tell a story” with the data about how the non-profit can better meet their business goals.
via Google Analytics Blog: A new initiative connects analysts with non-profits.